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About Us


Our business started in 1953 by the late Leo Herzfeld, later joined by James Herzfeld in 1969.  The late Bob Herzfeld joined the Herzfeld Family Business in 1977 starting Herzfeld Life & Health.  Andy Herzfeld came on board in 1990.  The business was sold in 2006 and repurchased in 2010 by Andy Herzfeld, a third generation of The Herzfeld Family from Benton, Arkansas.

Our office has over 58 years of proficient personal service.  We are very proud of our staff here!  We have a Personal Lines Account Specialist, Commercial Lines Department, and Life & Health Representatives.

We offer Personal Lines of Insurance such as:  Home, Auto, Umbrella, Life, Health and Employee Benefits.  We also offer all lines of Commercial Insurance including Bonds, and Transportation Insurance.

Herzfeld Insurance is a member of the Benton Chamber of Commerce, Benton Athletic Booster Club, and Saline Homebuilders Association.  We contribute to Boys & Girls Club of Saline County, Christian Community Care Clinic, Civitan Center, Habitat for Humanity of Saline County, Muscular Dystrophy Association, Saline Memorial Health Foundation, and Special Olympics of Arkansas.


Our Mission Statement:

To be the traditional home town insurance agency that you can rely on for your insurance needs.  One on One service and consultation for insurance products and services that allow you to make decisions that “insure your success”.  We will continue to evolve and adapt our services and products to meet the ever changing insurable risks that face business and families today and tomorrow.  We will use technology where it is appropriate and beneficial to our clients best interests but not to the point that technology runs our business.  We recognize that while pricing of our products is important, that relationships with our clients and carriers is the key to our success.  We will continue to be involved in our local community and support our local business and service organizations. We feel it is a privilege to live and work in our community and to live in a free country.  We will always support our troops and veterans for protecting our freedoms.

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